The Social Media Reader
Michael Mandiberg (Redaktør)
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Theorizing new models of collaboration, identity, commerce, copyright, ownership, and labor, these essays outline possibilities for cultural democracy that arise when the formerly passive audience becomes active cultural creators, while warning of the dystopian potential of new forms of surveillance and control.
Acknowledgments Introduction 1 The People Formerly Known as the Audience 2 Sharing Nicely 3 Open Source as Culture/Culture as Open Source 4 What Is Web 2.0? Design Patterns and Business Models for the Next Generation of Software 5 What Is Collaboration Anyway? 6 Participating in the Always-On Lifestyle 7 From Indymedia to Demand Media 8 Phreaks, Hackers, and Trolls: The Politics of Transgression and Spectacle 9 The Language of Internet Memes 10 The Long Tail 11 REMIX 12 Your Intermediary Is Your Destiny 13 On the Fungibility and Necessity of Cultural Freedom 14 Giving Things Away Is Hard Work 15 Quentin Tarantino's Star Wars? Grassroots Creativity Meets the Media Industry 16 Gin, Television, and Social Surplus 17 Between Democracy and Spectacle 18 DIY Academy? Cognitive Capitalism, Humanist Scholarship, and the Digital Transformation About the Contributors Index
Celebrates the fluid media landscape and its possibilities