The Social Media Reader

Michael Mandiberg (Redaktør)

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The Social Media Reader

With the rise of web 2.0 and social media platforms taking over vast tracts of territory on the internet, the media landscape has shifted drastically in the past 20 years, transforming previously stable relationships between media creators and consumers. The Social Media Reader is the first collection to address the collective transformation with pieces on social media, peer production, copyright politics, and other aspects of contemporary internet culture from all the major thinkers in the field. Culling a broad range and incorporating different styles of scholarship from foundational pieces and published articles to unpublished pieces, journalistic accounts, personal narratives from blogs, and whitepapers, The Social Media Reader promises to be an essential text, with contributions from Lawrence Lessig, Henry Jenkins, Clay Shirky, Tim O'Reilly, Chris Anderson, Yochai Benkler, danah boyd, and Fred von Loehmann, to name a few. It covers a wide-ranging topical terrain, much like the internet itself, with particular emphasis on collaboration and sharing, the politics of social media and social networking, Free Culture and copyright politics, and labor and ownership. Theorizing new models of collaboration, identity, commerce, copyright, ownership, and labor, these essays outline possibilities for cultural democracy that arise when the formerly passive audience becomes active cultural creators, while warning of the dystopian potential of new forms of surveillance and control.

Acknowledgments Introduction 1 The People Formerly Known as the Audience 2 Sharing Nicely 3 Open Source as Culture/Culture as Open Source 4 What Is Web 2.0? Design Patterns and Business Models for the Next Generation of Software 5 What Is Collaboration Anyway? 6 Participating in the Always-On Lifestyle 7 From Indymedia to Demand Media 8 Phreaks, Hackers, and Trolls: The Politics of Transgression and Spectacle 9 The Language of Internet Memes 10 The Long Tail 11 REMIX 12 Your Intermediary Is Your Destiny 13 On the Fungibility and Necessity of Cultural Freedom 14 Giving Things Away Is Hard Work 15 Quentin Tarantino's Star Wars? Grassroots Creativity Meets the Media Industry 16 Gin, Television, and Social Surplus 17 Between Democracy and Spectacle 18 DIY Academy? Cognitive Capitalism, Humanist Scholarship, and the Digital Transformation About the Contributors Index

Celebrates the fluid media landscape and its possibilities