The Social Media Reader

Michael Mandiberg (Redaktør)

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The Social Media Reader

With the rise of web 2.0 and social media platforms taking over vast tracts of territory on the internet, the media landscape has shifted drastically in the past 20 years, transforming previously stable relationships between media creators and consumers. The Social Media Reader is the first collection to address the collective transformation with pieces on social media, peer production, copyright politics, and other aspects of contemporary internet culture from all the major thinkers in the field. Culling a broad range and incorporating different styles of scholarship from foundational pieces and published articles to unpublished pieces, journalistic accounts, personal narratives from blogs, and whitepapers, The Social Media Reader promises to be an essential text, with contributions from Lawrence Lessig, Henry Jenkins, Clay Shirky, Tim O'Reilly, Chris Anderson, Yochai Benkler, danah boyd, and Fred von Loehmann, to name a few. It covers a wide-ranging topical terrain, much like the internet itself, with particular emphasis on collaboration and sharing, the politics of social media and social networking, Free Culture and copyright politics, and labour and ownership. Theorizing new models of collaboration, identity, commerce, copyright, ownership, and labour, these essays outline possibilities for cultural democracy that arise when the formerly passive audience becomes active cultural creators, while warning of the dystopian potential of new forms of surveillance and control.

Contents Acknowledgments viii Introduction 1 PartI. Utopia 2.0 1. The People Formerly Known as the Audience 16 Jay Rosen 2. Introduction to Sharing Nicely: On Shareable Goods and the Emergence of Sharing as a Modality of Economic Production 22 YochaiBenkler 3. Open Source as Culture/Culture as Open Source 34 Siva Vaidhyanathan Article I.4. What Is Web 2.0: Design Patterns and Business Models for the Next Generation of Software 47 Tim O'Reilly 5. What Is Collaboration Anyway? 79 Adam Hyde, Mike Linksvayer, kanarinka, Michael Mandiberg, Marta Peirano, SissuTarka, Astra Taylor, Alan Toner, MushonZer-Aviv Part II. Sociality 6. Participating in the Always-On Lifestyle 102 danahboyd 7. FromIndymedia to Demand Media: Journalism's Visions of Its Audience and the Horizons of Democracy 102 C.W. Anderson Part III. Humor 8. Phreakers, Hackers, and Trolls and the Politics of Transgression and Spectacle 142 E. Gabriella Coleman 9. The Language of (Internet) Memes 176 Patrick Davison Part IV. Money 10. The Long Tail 195 Chris Anderson Part V. Law 11. Remix: How Creativity Is Being Strangled by the Law 213 Lawrence Lessig 12. Your Intermediary Is Your Destiny 235 Fred von Lohmann 13. On the Fungibility and Necessity of Cultural Freedom 247 Fred Benenson 14. Giving It Away Is Hard Work: Three Creative Commons Case Studies 261 Michael Mandiberg Part VI. Labor 15. Quentin Tarantino's Star Wars?: Grassroots Creativity Meets the Media Industry 282 Henry Jenkins 16. Gin, Television, and Social Surplus 331 Clay Shirky Section 1.0117.Between Democracy and Spectacle: The Front-End and Back-End of the Social Web 340 Felix Stalder 18. D. I. Y. Academy? Cognitive Capitalism, Humanist Scholarship, and the Digital Transformation 363 Ashley Dawson About the Contributors 391 Index 000

Celebrates the fluid media landscape and its possibilities