Persuasion in Your Life

Relating Persuasion to Everyday Life Persuasion in Your Life speaks directly to the student by focusing on actual life experiences-from critically viewing persuasive public campaigns to making business and health care decisions. The book reflects a balance of theory and application and draws material from communication, psychology, and other disciplines. By combining the rhetorical/critical and social scientist research on persuasion with applications to students, everyday lives, the book helps readers understand, analyze, and use persuasion in their life and career. Learning Goals Upon completing this book, readers will be able to: * Apply persuasion to their everyday life * Critically analyze persuasive public campaigns and social media * Understand the importance of ethics in the use of persuasion Note: MySearchLab with eText does not come automatically packaged with this text. To purchase MySearchLab, please visit: www.mysearchlab.com or you can purchase a valuepack of the text + MySearchLab (at no additional cost): ValuePack ISBN-10: 0205861997 / ValuePack ISBN-13: 9780205861996