«Brilliant...with an incredibly high success rate»

Daily Mail

«Gillian is an author who always makes sense»

Nigella Lawson

«Forget ridiculous aversion and repression techniques and look your addiction straight in the eye with her simple, one-day-at-a-time technique»

The Guardian

«It teaches you, not tricks and gimmicks, but such effective common sense and home truths that I was able to bring an entirely new attitude to my efforts to give up. I found, as a result, that my worst stop-smoking experiences - the tetchiness, the tearfulness, the constant teetering on the brink of failure and the absurd wish to die - didn't happen at all this time»

Cosmopolitan

«What I found most liberating about this technique was that I no longer needed to run or hide from wanting a cigarette. Not only could I go anywhere, do anything, be with anyone whether they smoked or not, but I also didn't need to try to deny the desire to smoke by eating and drinking more...It is, quite simply and literally, a technique for life»

Sunday Times magazine