Moderating Focus Groups
A Practical Guide for Group Facilitation
«
"Thomas L. Greenbaum eats and breathes focus groups. If you want a definitive look at this research technique, you need either to live with the guru for a year or read his books."
» Dave Quincy
Designed for the needs of the focus group moderator, this guide covers everything from pre-session participant recruitment to post-session reporting. It includes a wealth of advanced and techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing. Les mer
Logg inn for å se din bonus
Designed for the needs of the focus group moderator, this guide covers everything from pre-session participant recruitment to post-session reporting. It includes a wealth of advanced and techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing.
Detaljer
- Forlag
- SAGE Publications Inc
- Innbinding
- Paperback
- Språk
- Engelsk
- Sider
- 264
- ISBN
- 9780761920441
- Utgivelsesår
- 2000
- Format
- 23 x 15 cm
Anmeldelser
«
"Thomas L. Greenbaum eats and breathes focus groups. If you want a definitive look at this research technique, you need either to live with the guru for a year or read his books."
» Dave Quincy
Medlemmers vurdering
Skriv en vurdering
Oppdag mer
Bøker som ligner på Moderating Focus Groups:
New Statistical Domain in India – An Enquiry Into Village Panchayat Databases
Jun–ichi OkabeInnbundet
418,-
Ny!
Ny!