"Mary Beltrán’s archival research recovers a history that is essential to understanding the ways in which television culture is always in conversation with the social, political, and economic context in which it is produced. Her insightful analysis shows us why storytelling is ultimately about access to power and the social status of politically marginalized communities in the United States."

Isabel Molina-Guzmán, University of Illinois, Urbana-Champaign

"Beltrán’s Latino TV is an essential contribution to the expanding scholarship on Latina/o/x media and is particularly important for the training of its future scholars."

Film Quarterly

"[Beltrán] expertly unveils the ways in which the economic conditions, the stereotyped assumptions of the audience, and barriers to entry limit and contain Latina/o representation... The strength of Beltrán’s research is in the political and cultural contexts that frame how any individual program fits as part of a broader ideological project."

Journal of Arizona History

"

Mary Beltrán weaves discussions of Mexican-American and Latina/o representation with those
of authorship to produce a compelling and overdue account of how much we truly owe Latina/o
creative professionals. Beautifully researched, this book is mandatory reading for scholars of
race, media, and representation.

"

Dolores Inés Casillas, author of <i>Sounds of Belonging: U.S. Spanish-Language Radio and Public Advo