100 Things Every Designer Needs to Know About People
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INCREASE THE EFFECTIVENESS OF YOUR PRODUCTS.
Apply psychology and behavioral science to your designs.
Here are some of the questions this book will answer:
* What grabs and holds attention.
* What makes memories stick?
* What is more important, peripheral or central vision?
* Can you predict the types of errors people will make?
* What is the limit to someone's social circle?
* What line length for text is best?
* Are some fonts better than others?
These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.