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21st Century Meeting and Event Technologies

Powerful Tools for Better Planning, Marketing, and Evaluation

«

"If you are looking for well-rounded coverage of a wide range of events technology issues with lots of specific ideas for adoption, selection and implementation, I highly recommend this book. . . . It covers a broad range of events technology issues with thoughtful insight. This book fills a substantial need for meeting professionals to make sense of the rapidly changing plethora of choices available. Starting with the history of event technology, this important work covers the strategic use of technology. It progresses through an analysis of several technology product categories, It covers many important marketing issues and then looks to the future. I heartily commend the efforts of Drs. Lee, Boshnakova, and Goldbatt in putting together this important academic work that will be highly useful for both students and the meeting professionals wishing to advance their career."
—From the Foreword by Corbin Ball, CMP, CSP, DES, Meetings Technology Analyst, Corbin Ball & Co.

"The importance of this topic cannot be overestimated. It is crucial for both students and current industry professionals worldwide to understand the concept of evolving technology for the events field, as introduced in this book. Dr. Joe Goldblatt is a pioneer in the events industry, and by collaborating with two of his former students who are in the ‘digital’ generation, the perspectives are comprehensive and varied. "

—Patti J. Shock, CPCE, CHT, Academic Consultant, The International School of Hospitality and Professor Emeritus, University of Nevada, Las Vegas

»

Here is the first book to specifically and comprehensively address the rapid changes and advances in technology in the planning, management, and marketing of meetings and events. The multigenerational trio of authors, including Joe Goldblatt and two of his former students, Seungwon "Shawn" Lee and Dessislava Boshnakova, cover the most important aspects of using technology for today's meetings and events, such as








How to harness the power of social media



How to use crowdsourcing effectively



How to choose appropriate room layout design software



How to manage and use guest-generated content



How to measure and evaluate your success



How to choose meeting registration software



How to promote your meeting with blogs, websites, podcasts, and more



How to hold virtual meetings and events



How to use search engine optimization to advantage




The area of meeting and event technology is a fast-growing component of the meetings, incentives, conventions and exhibition (MICE) industry. Les mer

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Here is the first book to specifically and comprehensively address the rapid changes and advances in technology in the planning, management, and marketing of meetings and events. The multigenerational trio of authors, including Joe Goldblatt and two of his former students, Seungwon "Shawn" Lee and Dessislava Boshnakova, cover the most important aspects of using technology for today's meetings and events, such as








How to harness the power of social media



How to use crowdsourcing effectively



How to choose appropriate room layout design software



How to manage and use guest-generated content



How to measure and evaluate your success



How to choose meeting registration software



How to promote your meeting with blogs, websites, podcasts, and more



How to hold virtual meetings and events



How to use search engine optimization to advantage




The area of meeting and event technology is a fast-growing component of the meetings, incentives, conventions and exhibition (MICE) industry. With a foreword by Corbin Ball, an internationally renowned speaker, consultant and writer in the meetings and events technology field, The 21st Century Meeting and Event Technologies will be an essential resource for hospitality students and business professionals.



Faculty may request an examination copy from info@appleacademicpress.com. Please provide your name and title, course title, course start date, current text, number of students, and your institution address.

Detaljer

Forlag
Apple Academic Press Inc.
Innbinding
Paperback
Språk
Engelsk
Sider
378
ISBN
9781774633427
Utgivelsesår
2021
Format
24 x 19 cm

Anmeldelser

«

"If you are looking for well-rounded coverage of a wide range of events technology issues with lots of specific ideas for adoption, selection and implementation, I highly recommend this book. . . . It covers a broad range of events technology issues with thoughtful insight. This book fills a substantial need for meeting professionals to make sense of the rapidly changing plethora of choices available. Starting with the history of event technology, this important work covers the strategic use of technology. It progresses through an analysis of several technology product categories, It covers many important marketing issues and then looks to the future. I heartily commend the efforts of Drs. Lee, Boshnakova, and Goldbatt in putting together this important academic work that will be highly useful for both students and the meeting professionals wishing to advance their career."
—From the Foreword by Corbin Ball, CMP, CSP, DES, Meetings Technology Analyst, Corbin Ball & Co.

"The importance of this topic cannot be overestimated. It is crucial for both students and current industry professionals worldwide to understand the concept of evolving technology for the events field, as introduced in this book. Dr. Joe Goldblatt is a pioneer in the events industry, and by collaborating with two of his former students who are in the ‘digital’ generation, the perspectives are comprehensive and varied. "

—Patti J. Shock, CPCE, CHT, Academic Consultant, The International School of Hospitality and Professor Emeritus, University of Nevada, Las Vegas

»

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