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"[This book] has the merit of focusing on Central Asia, a geographical area that has received little attention in academic literature. Also, the book presents a balanced mix of theoretical and empirical chapters; this, coupled with the fact that the empirical contributions adopt both qualitative and quantitative methodological approaches, helps the book to raise the spectrum of its potential reader. . . Overall, the book is well-structured and achieves one of its main goals, which is deepening the understanding that both researchers and practitioners can have about Central Asia as an emerging and promising tourism destination in the international tourism arena. Further, as the editors state, the book represents a springboard to open further research venues to offer a deep and critical analysis of the potential and challenges of tourism in this region and beyond."
—Annals of Tourism Research, by Mohammad Sharifi-Tehrani, Department of Business Management, University of Isfahan, Iran, and Giacomo Del Chiappa, Department of Economics and Business and CRENoS, University of Sassari, Italy

"This book aims to be an invaluable source for both tourism practitioners and academicians who are interested in this region. . . . The strength of the book lies in its comprehensive approach. This is one of the first attempts to offer insightful discussions of many aspects of potentials and challenges in Central Asian states by bringing together ‘key writings on this topic in a single resource’ (p. 6). . . . Overall, this book is a significant addition to tourism research in Central Asian countries, which will stimulate more interest and provoke more questions on issues discussed in the book. Tourism scholars and practitioners will find the book a valuable resource, especially if they do not have direct access to tourism studies in Central Asian countries’ native languages."

— Tourism Analysis, Review by Xiangping Li, Institute for Tourism Studies Macao, China

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