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This book will surely become the standard text on sustainable tourism and remain so for a long time. It is well written and closely argued, very well referenced, and includes clear and highly relevant examples. The authors do much more than touch all the bases, they explore them in depth, and not only discuss what could be done, but how and why such actions need to be taken.

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Richard Butler, Emeritus Professor, University of Strathclyde, UK

«It is very clear that we need to do a better job of educating people about what sustainability means for tourism. This book is an excellent addition to the resources we need for this education. In addition to providing a comprehensive overview of the major elements and core concepts of relevance, it also contains numerous case studies that many readers will find of great value. Most importantly, it tackles the values, ethics and motivations needed if we are to make tourism a force for good.»

Gianna Moscardo, James Cook University, Australia