*Lead title promotional campaign*




Early endorsement push campaign
Special note from Annick Editorial Director in galley
Consumer and trade key reviewer printed ARC and DRC mailing
NetGalley, CataList, and no-request necessary Edelweiss DRC distribution
Bookseller outreach, including promotion at Children's Institute, BEA; finished book mailing; promotion through Annick e-newsletters
Librarian and teacher outreach, including promotion at TLA, SLJ Middle Grade Magic; contesting and more in Annick teacher-librarian newsletter
Social media campaign, virtual programming, virtual events at ComiCons, festivals, and more
Print and online media outreach, including graphic novel enthusiasts, bloggers, YouTubers
Presentation at international rights conferences including Frankfurt, Bologna, Guadalajara, and more