Wild Outside
Around the World with Survivorman
*Lead title marketing and publicity campaign*
Consumer and Trade key reviewer printed ARC and DRC mailing
NetGalley, CataList, and no-request necessary Edelweiss DRC distribution
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*Lead title marketing and publicity campaign*
Consumer and Trade key reviewer printed ARC and DRC mailing
NetGalley, CataList, and no-request necessary Edelweiss DRC distribution
Bookseller outreach, including promotion at Winter Institute, Children's Institute, EBMA, BEA; "Club Wild Outside" original artwork membership cards and badges for customers; finished book mailing; promotion through Annick e-newsletters; Trade and regional association advertising
Librarian and teacher outreach, including promotion at ALA MW, OLA, TLA, SLJ Middle Grade Magic; activity sheets and programming ideas; contesting and more in Annick teacher-librarian newsletter; Library advertising; activity sheets and programming ideas
National print and online publicity campaign with Cdn and US-based freelance publicists targeting parent, outdoors, generalist, and homeschooler media (interviews, excerpts, reviews, roundups in magazines, radio, TV); bookstagrammers, bloggers, YouTubers
Consumer outreach with "Club Wild Outside" social media campaign and virtual programming including "Hey There Kids" YouTuber-style author video for kids; book trailer; book launch events; activity sheets
Presales consumer giveaway contesting, 1/25 - 1/31
Preorder campaign supported by consumer advertising, Feb 1 - Feb 7
Cross-promotion via author's highly engaged social accounts (YT: 250K subs; FB: 200K subs; IG: 67K followers; TW: 95K followers)
Cross-promotion with PBS stations airing Wild Harvest and Surviving Disasters mini series (air date: March 2021)
Pitch for cross-promotion with prominent national outdoors organizations (Scouts, Girl Guides, WWF, more)
Presentation at international rights conferences including Frankfurt, Bologna, Guadalajara, and more
Consumer and Trade key reviewer printed ARC and DRC mailing
NetGalley, CataList, and no-request necessary Edelweiss DRC distribution
Bookseller outreach, including promotion at Winter Institute, Children's Institute, EBMA, BEA; "Club Wild Outside" original artwork membership cards and badges for customers; finished book mailing; promotion through Annick e-newsletters; Trade and regional association advertising
Librarian and teacher outreach, including promotion at ALA MW, OLA, TLA, SLJ Middle Grade Magic; activity sheets and programming ideas; contesting and more in Annick teacher-librarian newsletter; Library advertising; activity sheets and programming ideas
National print and online publicity campaign with Cdn and US-based freelance publicists targeting parent, outdoors, generalist, and homeschooler media (interviews, excerpts, reviews, roundups in magazines, radio, TV); bookstagrammers, bloggers, YouTubers
Consumer outreach with "Club Wild Outside" social media campaign and virtual programming including "Hey There Kids" YouTuber-style author video for kids; book trailer; book launch events; activity sheets
Presales consumer giveaway contesting, 1/25 - 1/31
Preorder campaign supported by consumer advertising, Feb 1 - Feb 7
Cross-promotion via author's highly engaged social accounts (YT: 250K subs; FB: 200K subs; IG: 67K followers; TW: 95K followers)
Cross-promotion with PBS stations airing Wild Harvest and Surviving Disasters mini series (air date: March 2021)
Pitch for cross-promotion with prominent national outdoors organizations (Scouts, Girl Guides, WWF, more)
Presentation at international rights conferences including Frankfurt, Bologna, Guadalajara, and more
Detaljer
- Forlag
- Annick Press Ltd
- Innbinding
- Paperback
- Språk
- Engelsk
- ISBN
- 9781773215075
- Utgivelsesår
- 2021
- Format
- 24 x 18 cm
- Priser
- Yellow Cedar Book Award 2022