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Nudge

Improving Decisions About Health, Wealth, and Happiness

; Cass R. Sunstein

A New York Times bestseller with more than 1.5 million copies sold

Named a Best Book of the Year by the Economist and the Financial Times

"An essential read . . . loaded with good ideas that financial-service executives, policy makers, Wall Street mavens, and all savers can use. Les mer
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Vår pris: 256,-

(Innbundet)
Leveringstid: Sendes innen 7 virkedager
På grunn av Brexit-tilpasninger og tiltak for å begrense covid-19 kan det dessverre oppstå forsinket levering.

Om boka

A New York Times bestseller with more than 1.5 million copies sold

Named a Best Book of the Year by the Economist and the Financial Times

"An essential read . . . loaded with good ideas that financial-service executives, policy makers, Wall Street mavens, and all savers can use."-John F. Wasik, Boston Globe

"Save the planet, save yourself. Do-gooders, policymakers, this one's for you."-Newsweek

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. Nobel laureate Richard Thaler and legal scholar and bestselling author Cass Sunstein explain in this important exploration of choice architecture that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself.

In Nudge, Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful "choice architecture" can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take-from neither the left nor the right-on many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative books to come along in many years.

Fakta

Innholdsfortegnelse














































































































Acknowledgmentsix
Introduction1(16)




PART I HUMANS AND ECONS





Biases and Blunders

17(23)




Resisting Temptation

40(13)




Following the Herd

53(19)




When Do We Need a Nudge?

72(9)




Choice Architecture

81(22)




PART II MONEY





Save More Tomorrow

103(15)




Naive Investing

118(14)




Credit Markets

132(13)




Privatizing Social Security: Smorgasbord Style

145(14)




PART III HEALTH





Prescription Drugs: Part D for Daunting

159(16)




How to Increase Organ Donations

175(8)




Saving the Planet

183(16)




PART IV FREEDOM





Improving School Choices

199(8)




Should Patients Be Forced to Buy Lottery Tickets?

207(8)




Privatizing Marriage

215(14)




PART V EXTENSIONS AND OBJECTIONS





A Dozen Nudges

229(7)




Objections

236(16)




The Real Third Way

252(3)
Notes255(8)
Bibliography263(20)
Index283

Om forfatteren

Richard H. Thaler, winner of the 2017 Nobel Prize in Economics, is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago's Graduate School of Business. His latest book is Misbehaving: The Making of Behavioral Economics. Cass R. Sunstein is the Robert Walmsley University Professor at Harvard Law School and most recently the author of Impeachment: A Citizen's Guide.