Traditional and digital national media: New York City is the subject of international fascination and its trials and tribulations are covered globally. This answer to how New York is faring will present with it an offer to feature the book's vibrant four-color spreads, as well as interviews with and op-eds by the acclaimed author. National media targets will include the New York Times, New York Times Magazine,Wall Street Journal, Washington Post, New Yorker, Vice, Salon, BuzzFeed, and more.

Local media and events: New York City-focused publications are among the most-read local media publications in the world. Media targets that focus on New York City will include the New York Post, New Yorkmagazine, Gothamist, amNew York, Metro, Observer, New York Daily News, Bklyner, Brooklynmagazine, the Brooklyn Daily Eagle, and Newsday. Local TV news will be pitched the opportunity to have video outings with the author. The author will also host events around the city that will include signings, and these can be done in-stores or untraditional outdoor spaces with high foot traffic.

Digital buzz building campaign: The author is an expert in social media and branding and will build buzz for the book on the Subway Creatures and What Is New York Instagram accounts, which have nearly 2.7 million combined followers. This buzz building will include a campaign to drive presales, as well as on-pub and post-pub promotions.

In-store promotions: Coop opportunities will be pursued with top New York City independent bookstores, such as McNally Jackson, The Strand, Rizzoli, and Greenlight Bookstore, as well opportunities that may arise from the new B&N model with more focus on regional interests.

Targeted digital advertising with SEO keywords: Marketing on Amazon, Google, Facebook, and Instagram will include search terms related to things to do in New York City, how New York is managing, and more.

Trade media outreach: Pitch for coverage by Publishers Weekly, Kirkus, Library Journal, and Shelf Awareness.