«As always, Clegg writes with an easy clarity that draws us in - no technical expertise required to understand his exploration of this essential subject - and throughout Big Data's highly enjoyable pages, the spread and range of material is highly impressive - dizzying in fact. I personally found entirely new perspectives on the subject that will keep me pondering for quite some time. I should add that, if I were still a statistics lecturer at Oxford, I would recommend the book to my students as bedside reading.»

Peet Morris, Former Lecturer in Statistics (St Hilda’s College Oxford), Lecturer/Researcher in software developme

«Acclaimed science writer Brian Clegg - a habitual early adopter of new technology (and the owner of the second-ever copy of Windows in the UK) brings big data to life.»

Laboratory News

«Clegg provides an engaging insight, reflecting on its positives and negatives. A holiday workout for the brain.»

Saga Magazine