International Retail Marketing
«
'This is essential for retail managers to be knowledgeable about international retailing. It's timely and comprehensive with lots of examples of cases.'
»
Ian McGarrigle Deputy Managing Director, Emap Retail
International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. Les mer
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Detaljer
- Forlag
- Routledge
- Innbinding
- Innbundet
- Språk
- Engelsk
- Sider
- 280
- ISBN
- 9781138171084
- Utgivelsesår
- 2015
- Format
- 25 x 19 cm
Anmeldelser
«
'This is essential for retail managers to be knowledgeable about international retailing. It's timely and comprehensive with lots of examples of cases.'
»
Ian McGarrigle Deputy Managing Director, Emap Retail