With all the options available today to help people who are looking to solve an issue, how do they make their choice? People who have problems that they need solved tend to go directly to a trusted expert or authority who has a good reputation for being an expert on their niche. So, when your community needs someone who offers the service or products that you do, are you going to be the authority they go to? Maybe you're not sure how to establish yourself as an authority figure in your niche, and that is okay.