Globalization and Economic Ethics

Distributive Justice in the Knowledge Economy

Strategic Marketing for Success in Retailing

Marketing and the Quality-of-Life Interface

Counterturbulence Marketing

A Proactive Strategy for Volatile Economic Times

International Consumer Behavior

Its Impact on Marketing Strategy Development

Social Responsibility in Marketing

A Proactive and Profitable Marketing Management Strategy

Very Short, Fairly Interesting, Reasonably Cheap Book About... International Marketing

Digital Analytics for Marketing

Marketing Analytics

A Machine Learning Approach

Workplace Clinics and Employer Managed Healthcare

A Catalyst for Cost Savings and Improved Productivity

Handbook of Law and Economics

CRM Systems in Industrial Companies

intra- and Inter-Organizational Effects

Creative Leadership Mining the Gold in Your Work Force

Unified Constitutive Laws of Plastic Deformation

Sport Business Future

Sales Force Design For Strategic Advantage

Product Policy and Brand Management

Text and Cases

Rediscovering Sustainability

Economics of the Finite Earth

The Things We Love

How Our Passions Connect Us and Make Us Who We Are

Introduction to Sport Marketing

Second edition

Brand Mysticism

Cultivate Creativity and Intoxicate Your Audience

Everything I Know about Marketing I Learned From Google

Stand Out

A Simple and Effective Online Marketing Plan for Your Small Business

From Impossible to Inevitable

How SaaS and Other Hyper-Growth Companies Create Predictable Revenue

Democracy in Lebanon

Political Parties and the Struggle for Power Since Syrian Withdrawal

Strategic Management

Formulation, Implementation, and Control in a Dynamic Environment

Quality of Experience Engineering for Customer Added Value Services

From Evaluation to Monitoring

Inner Building Blocks

A Novel to Apply Lean-Agile and Design Thinking for Digital Transformation

Whole Marketer

How to become a successful and fulfilled marketer

Digital Fashion Innovations

Advances in Design, Simulation, and Industry

Consumer-Centric Category Management

How to Increase Profits by Managing Categories Based on Consumer Needs

Artificial Intelligence along the Customer Journey

A Customer Experience Perspective

Drunk Tank Pink

The Subconscious Forces that Shape How We Think, Feel, and Behave

Brands

Meaning and Value in Media Culture

Marketing Modernity

Italian Advertising from Fascism to Postmodernity

Sales on the Go

The Salesperson’s Desk Reference and Formulary for Sales Success

Retargeting Playbook

How to Turn Web-Window Shoppers into Customers

Information and Decision in Behavioral Economics

Behaviour Change for Sustainability

Advertising Effect: How to Change Behaviour

Web Marketing That Works

Confessions from the Marketing Trenches

How to Buy, Sell, and Profit on eBay

Kick-Start Your Home-Based Business in Just Thirty Days

Brilliant Social Media

How to start, refine and improve your social business media strategy

Creative Direction in a Digital World

A Guide to Being a Modern Creative Director

Subscription Boom

Why an Old Business Model is the Future of Commerce

Managing Market Relationships

Methodological and Empirical Insights

Communicating Corporate Social Responsibility in the Digital Era

Sustainable Entrepreneurship

Discovering, Creating and Seizing Opportunities for Blended Value Generation

Eating the Big Fish

How Challenger Brands Can Compete Against Brand Leaders

Pirate Inside

Building a Challenger Brand Culture Within Yourself and Your Organization

Balancing the Demand Equation

Upgrade Culture and Technological Change

The Business of the Future

Invention in PR

Getting Out of a Contract - A Practical Guide for Business

Thriving in the Gig Economy

Freelancing Online for Tech Professionals and Entrepreneurs

Wealth of Nations

Play the Game

How to Win in Today’s Changing Environment

Sorry Spock, Emotions Drive Business

Proving the Value of Creative Ideas With Science

Systems Engineering

Influencing Our Planet and Reengineering Our Actions

Thabo Mbeki

Frugal Innovation

A Global Research Companion

Spike your Brand ROI

How to Maximize Reputation and Get Results

Buyer Personas

How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business

Analytical Marketer

How to Transform Your Marketing Organization

Marketing De Afiliados

Public Relations

Remodelling Businesses for Sustainable Development

2nd International Conference on Modern Trends in Business, Hospitality, and Tourism, Cluj-Napoca, Romania, 2022

Sustainable Approaches and Business Challenges in Times of Crisis

3rd International Conference on Modern Trends in Business, Hospitality and Tourism, Cluj-Napoca, Romania, May 4-6, 2023

Best Practice in Corporate Governance

Building Reputation and Sustainable Success

Making the Most of Standards

The Sustainability Professional's Guide

People’s Money

The Case for Public Banking in the United States

Practice of Advertising