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Advances in Advertising Research XIII

Frontiers of Advertising: Re-considering Its Shapes and Forms

Strategic Communication and the Global Pandemic

Contemporary Issues in Social Media Marketing

Broadway Poster Art

1945–1969

Za Zine

Contemporary Issues in Social Media Marketing

Loyalty Management

Driving Engagement with Loyalty Programs and Customer Experience

Graphis Journal Magazine 382

Screen to Screen

The Poster Art of Austin City Limits

Sport, Advertising and Global Promotional Culture

Identities, Commodities, Spaces and Spectacles

New Rules of the Road

How to Navigate the Rapidly Changing Marketing Landscape

Winning the Advertising Game

Lessons from the Super Bowl Ad Champions

Hoodwinked

How Marketers Use the Same Tactics as Cults

Digital Advertising in the Post-cookie Era

Strategic Campaign Planning Across the Customer Journey

Public Relations and the Rise of AI

From Marking Products to Marketing Brands

A Legal Perspective on the History of Brand Marketing

Creating a Blockbuster Brand

Hollywood's Storytelling Secrets For Your Business

Use and Effect of Outdoor Advertising for Member Acquisition of Stationary Fitness Studios from the Perspective of Studio Operators

Verkaufen, Flirten, Fuhren

Persuasive Kommunikation – ein Uberblick

Informationsmengenansatz

Die Nutzenproduktion des Nachfragers bei guetertypologisch differenzierter Informationsuebertragungsfunktion des Anbieters innerhalb oekonomischer Transaktionsprozesse

Rethinking Advertising

Ethics and Effectiveness

Principles of Strategic Communication

All Change! Marketing and Consuming the Menopause Transition

Public Image Library: NYC Restaurant Ads 1981-1998

Luxury Strategy

Break the Rules of Marketing to Build Luxury Brands

Event Marketing Mastery

Strategies and Techniques to Boost Attendance and Engagement

Creative Demons and How to Slay Them

Selling to Skeptics

A Secret to Selling More in Tough Markets in Other Ways

All Change! Marketing and Consuming the Menopause Transition

Raising Creative Teams

Practical Leadership for an Emotional Business

AI First

The Playbook for a Future-Proof Business and Brand

Persuasion

A Key Idea for Business and Society

The Routledge Companion to the History of Advertising