10-Second Customer Journey

The CXO’s playbook for growing and retaining customers in a digital world

Digital Customer Success

Why the Next Frontier of CS is Digital and How You Can Leverage it to Drive Durable Growth

Managing Customer Relationships Using Customer Care Techniques

Strategy Development of an International Enterprise

Marketplace Dignity

Transforming How We Engage with Customers Across Their Journey

Supercharging the Customer Experience

How organizational alignment drives performance

Digital Customer Success

Three C's

Communication, Customer Service, & Chatbots

100 Proven Ways to Acquire and Keep Clients for Life

Emerging Perspectives in Consumer Health and Safety

Customer Service Delivery in Africa

Consumer Perceptions of Quality in Selected African Countries

Connecting With Consumers Through Effective Personalization and Programmatic Advertising

Unreasonable Hospitality

The Remarkable Power of Giving People More Than They Expect

Customer Centric Support Services in the Digital Age

The Next Frontier of Competitive Advantage

Services Marketing and Customer Relationship Management

Future of Luxury Customer Experience

How to Create High-Value, Personalized Omnichannel Experiences

Buyer Personas, Revised and Expanded

Gain Deep Insight Into Your Customers' Buying Decisions and Win More Business

Transformative Marketing

Combining New Age Technologies and Human Insights

8 Laws of Customer-Focused Leadership

New Rules for Building A Business Around Today’s Customer

So You Want to Use Role Play?

A New Approach in How to Plan

Salesforce For Dummies

Valuing Customer Engagement

Strategies to Measure and Maximize Profitability

Cases on Social Justice in China and Perspectives on Chinese Brands

Sales Enablement

Tools and Techniques for Modern Sales Organization

B2B Customer Experience

A Practical Guide to Delivering Exceptional CX

Seeing the How

Transforming What People Do, Not Buy, To Gain Market Advantage

Scaling Customer Success

Building the Customer Success Center of Excellence

Coffee's for Closers

The Best Real Life Sales Book You'll Ever Read

Het Business Model Canvas

B2B Customer Engagement Strategy

An Introduction to Managing Customer Experience

Account Management Strategies in B2B Sales

Generating Customer Value and Building Sustainable Business Relationships - Methodology, Processes, Tools

Marketing of Consumer Financial Products

Insights From Service Marketing

Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs

Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA

Customer Behaviour in eCommerce

Case Studies from the Online Grocery Market

Human Experience

How to make life better for your customers and create a more successful organization

Advances in National Brand and Private Label Marketing

10th International Conference, 2023

Customer Asset

Understanding and Managing its Value