Models of Opportunity
«'Some of the best works on business models are conceptual and case-based books that have been written by experienced entrepreneurs … The contribution of Models of Opportunity to this literature is the importance of narratives. George and Bock's emphasis on the importance of communication and the management of narrative is likely to resonate well with those immersed in practice and matches my own experiences from working with numerous start-ups.' Administrative Science Quarterly»
Entrepreneurship is changing. Technology and social networks create a smaller world, but widen the opportunity horizon. Today's entrepreneurs build organisations and create value in entirely new ways and with entirely new tools. Les mer
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Detaljer
- Forlag
- Cambridge University Press
- Innbinding
- Innbundet
- Språk
- Engelsk
- ISBN
- 9780521765077
- Utgivelsesår
- 2012
- Format
- 23 x 15 cm
Anmeldelser
«'Some of the best works on business models are conceptual and case-based books that have been written by experienced entrepreneurs … The contribution of Models of Opportunity to this literature is the importance of narratives. George and Bock's emphasis on the importance of communication and the management of narrative is likely to resonate well with those immersed in practice and matches my own experiences from working with numerous start-ups.' Administrative Science Quarterly»