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Branding Oscar Wilde

The study focuses on how branding established important assumptions about Wilde and his work in his own mind and in those of his readers, and it examines how each stage of brand development affected the immediate responses to Wilde’s writings and, as it continued to evolve, progressively shaped our understanding of the Wilde canon. Les mer

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The study focuses on how branding established important assumptions about Wilde and his work in his own mind and in those of his readers, and it examines how each stage of brand development affected the immediate responses to Wilde’s writings and, as it continued to evolve, progressively shaped our understanding of the Wilde canon.

Detaljer

Forlag
Routledge
Innbinding
Innbundet
Språk
Engelsk
Sider
148
ISBN
9780815365945
Utgivelsesår
2017
Format
23 x 15 cm

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