Analysis of Richard H. Thaler and Cass R. Sunstein's Nudge

Name: Analysis of Richard H. Thaler and Cass R. Sunstein's Nudge : Improving Decisions About Health, Wealth and Happiness
Price: 98.0 NOK
Availability: InStock

Improving Decisions About Health, Wealth and Happiness

Mark Egan

Gi vurdering

«
Thaler and Sunstein create persuasive arguments and dealing effectively with counter-arguments. This little booklet explores this seminal work. It offers an additional learning resource structuring and explaining the main contents. It is structured in three main parts: influences, ideas, and impact.
Lucia A. Reisch Journal of Consumer Policy
»

98,-

Paperback

Sendes innen 10 dager

Logg inn for å se din bonus

Om boka Detaljer Om forfatteren Anmeldelser Oppdag mer

When it was published in 2008, Richard Thaler and Cass Sunstein’s Nudge: Improving Decisions about Health, Wealth, and Happiness quickly became one of the most influential books in modern economics and politics. Within a short time, it had inspired whole government departments in the US and UK, and others as far afield as Singapore. One of the keys to Nudge’s success is Thaler and Sunstein’s ability to create a detailed and persuasive case for their take on economic decision-making. Nudge is not a book packed with original findings or data; instead it is a careful and systematic synthesis of decades of research into behavioral economics. The discipline challenges much conventional economic thought – which works on the basis that, overall, humans make rational decisions – by focusing instead on the ‘irrational’ cognitive biases that affect our decision making. These seemingly in-built biases mean that certain kinds of economic decision-making are predictably irrational. Thaler and Sunstein prove themselves experts at creating persuasive arguments and dealing effectively with counter-arguments. They conclude that if governments understand these cognitive biases, they can ‘nudge’ us into making better decisions for ourselves. Entertaining as well as smart, Nudge shows the full range of reasoning skills that go into making a persuasive argument.

Detaljer

Forlag: Macat International Limited
Innbinding: Paperback
Språk: Engelsk
Sider: 96
ISBN: 9781912128037
Utgivelsesår: 2017
Format: 20 x 13 cm

Om forfatteren

Mark Egan is a doctoral candidate in behavioural science at the University of Stirling Management School. He holds an MSc in human decision science from Maastricht University and, in addition to his doctoral research, works with the Behavioural Insights Team advising the UK government on behavioural science and policy decisions.

Anmeldelser

«
Thaler and Sunstein create persuasive arguments and dealing effectively with counter-arguments. This little booklet explores this seminal work. It offers an additional learning resource structuring and explaining the main contents. It is structured in three main parts: influences, ideas, and impact.
Lucia A. Reisch Journal of Consumer Policy
»