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"It's hard to imagine a more comprehensive approach to innovation than that provided by this book, and the lessons and examples are up-to-the-minute fresh. If you are interested in learning about--and then practicing--innovation in business, you have come to the right place."

- Thomas H. Davenport, Distinguished Professor of IT and Management, Babson College, Visiting Professor, Oxford University Saïd Business School, Senior Advisor, Deloitte Analytics and AI Practice, Digital Fellow, MIT Initiative on the Digital Economy

"This book is a great introduction to innovation that is unique in its approach with numerous case studies and examples representing leading global corporations. It integrates some of the important topics such as design thinking, lean start-up, and sustainability which I think are very relevant to the topic of Innovation. Student activities at the end of each chapter leveraging attached cases will reinforce learning of the concepts, tools, and frameworks discussed. Well researched and timely publication written by an experienced author, and I am sure students and practitioners will find it very useful."

- Pierre Azoulay, Professor, Technological Innovation, Entrepreneurship, and Strategic Management, MIT Sloan School of Management, USA

"This Innovation textbook by Vijay Pandiarajan approaches innovation in a systematic way by explaining concepts and frameworks thoroughly with real-world examples and cases studies. I particularly enjoyed its ability to address innovation trends in many industry verticals and discuss lean, design thinking, and sustainability imperatives. This book will certainly benefit undergraduate and graduate students as well as innovation practitioners from the industry."

- Feng Zhu, Professor of Business Administration, Technology and Operations, Harvard Business School, USA

"It’s exciting to see Vijay launch his book [Business Innovation: A Case Study Approach] for both students and innovation practitioners. The storytelling approach to formally introduce Innovation with frameworks to address key idea of 'how to advance innovation " is powerful. This can be a one-stop source for those who want to get formally introduced to and for practice of innovation processes."

- Martin J. Curran, Executive Vice President, Corning Innovation Officer, USA

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"It's hard to imagine a more comprehensive approach to innovation than that provided by this book, and the lessons and examples are up-to-the-minute fresh. If you are interested in learning about--and then practicing--innovation in business, you have come to the right place."

- Thomas H. Davenport, Distinguished Professor of IT and Management, Babson College, Visiting Professor, Oxford University Saïd Business School, Senior Advisor, Deloitte Analytics and AI Practice, Digital Fellow, MIT Initiative on the Digital Economy

"This book is a great introduction to innovation that is unique in its approach with numerous case studies and examples representing leading global corporations. It integrates some of the important topics such as design thinking, lean start-up, and sustainability which I think are very relevant to the topic of Innovation. Student activities at the end of each chapter leveraging attached cases will reinforce learning of the concepts, tools, and frameworks discussed. Well researched and timely publication written by an experienced author, and I am sure students and practitioners will find it very useful."

- Pierre Azoulay, Professor, Technological Innovation, Entrepreneurship, and Strategic Management, MIT Sloan School of Management, USA

"This Innovation textbook by Vijay Pandiarajan approaches innovation in a systematic way by explaining concepts and frameworks thoroughly with real-world examples and case studies. I particularly enjoyed its ability to address innovation trends in many industry verticals and discuss lean and design thinking, and sustainability imperatives. This book will certainly benefit undergraduate and graduate students as well as innovation practitioners from the industry."

- Feng Zhu, Professor of Business Administration, Technology and Operations, Harvard Business School, USA

"It’s exciting to see Vijay launch his book Business Innovation: A Case Study Approach for both students and innovation practitioners. The storytelling approach to formally introduce Innovation with frameworks to address key idea of 'how to advance innovation' is powerful. This can be a one-stop source for those who want to get formally introduced to and for practice of innovation processes."

- Martin J. Curran, Executive Vice President, Corning Innovation Officer, USA

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