Pre-order and launch email campaign to opt-in list of 70k+ in addition to extended outreach to this list via monthly newsletter mentions

Ongoing promotion on iFranchise and Franchise Expo sites

Opportunity to bundle with FYB and upsell that title as well

Dedicated book landing page on iFranchise

Bonus exclusive online content updated material monthly

Special outreach email blasts to organizations hosting events for author international appearances, including Middle East Franchise Expo, International Franchise Association, World Franchise Associates

Promotional emails

Opportunity for Middle East/UAE outreach via Entrepreneur ME

Author purchase of 1k copies

Possible franchise partnership through Entrepreneur franchise team and outlets. FYI: Mark has a page in the Franchise section of the site:https://www.entrepreneur.com/business-opportunities/197860

Author speaks at about 10-15 events and is part of 10 trade shows each year including 3-4 Franchise Expo Events per year, averaging 20k attendees per event. Author will coordinate event purchases direct or through 800CEOREAD.