Larry will use a national publicity firm to provide publicity for the book launch. Press release and galley copies will be sent to all major and local golf magazines including Golf magazine and Golf Digest Magazine, Tee Time magazine, Golf Week magazine, etc.



Information on the book will be sent to the Golf Channel and local and national radio and television golf programs.



The book will be set up on Netgalley with a digital galley version of the book available to over 500,000 reviewers around the world.



A press release will be sent to golf bloggers, instructors and other influencers.



The book is being considered for inclusion in a reality show featuring brand new golfers which is being pitched to the Golf Channel.



Several author signings are scheduled in bookstores in the Nashville, Tennessee area.



A website devoted to providing additional information on the book will be launched in January, 2022. In addition, a major social network marketing blitz will be launched utilizing Twitter, Facebook, LinkedIn, and Instagram.



Beginning with the publication of the book in January 2022, a campaign of paid advertisements will begin in publications that reach the target audience for the book of beginning golfers.



Information on the book will be sent to a mailing list of beginning and high-handicap amateur golfers.