Brandsplaining
Why Marketing is (Still) Sexist and How to Fix It
Jane Cunningham ; Philippa Roberts
If you thought misogynist marketing ended with #MeToo, think again Les mer
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På grunn av Brexit-tilpasninger og tiltak for å begrense covid-19 kan det dessverre oppstå forsinket levering.
Paperback
Legg i
Paperback
Legg i
Vår pris:
192,-
(Paperback)
Leveringstid: Sendes innen 7 virkedager
På grunn av Brexit-tilpasninger og tiltak for å begrense covid-19 kan det dessverre oppstå forsinket levering.
If you thought misogynist marketing ended with #MeToo, think again
Jane Cunningham is the co-founder of PrettyLittleHead, a research-based consultancy with a particular specialism in understanding
women. Prior to this, Jane was a board planner at DDP, Head of Planning at Ogilvy London and managing Director of Tribal DDB.
Jane is an expert in gender-bias within advertising and has been interviewed by Martha Kearney on Radio 4, Jane Garvey on
Women's Hour and Rosie Boycott and Dawn Porter on the subject of marketing to women.
Philippa Roberts is the co-founder of PrettyLittleHead, a research-based consultancy with a particular specialism in understanding women. Prior to this, Philippa was Client Services Director at both DDB London and at Ogilvy London. Philippa is an expert in gender-bias within advertising and has been interviewed by David Frost on the differences between men and women and has appeared on Radio 5 live and Radio 4 discussing the subject of marketing to women.
Philippa Roberts is the co-founder of PrettyLittleHead, a research-based consultancy with a particular specialism in understanding women. Prior to this, Philippa was Client Services Director at both DDB London and at Ogilvy London. Philippa is an expert in gender-bias within advertising and has been interviewed by David Frost on the differences between men and women and has appeared on Radio 5 live and Radio 4 discussing the subject of marketing to women.