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Social Innovation and New Business Models
Creating Shared Value in Low-Income Markets
This book shows how companies can implement social innovation and presents new social business models that can be used to target low-income markets. It presents key factors related to the social product innovation process and corresponding communication. Les mer
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This book shows how companies can implement social innovation and presents new social business models that can be used to target low-income markets. It presents key factors related to the social product innovation process and corresponding communication.
Detaljer
- Forlag
- Springer-Verlag Berlin and Heidelberg GmbH & Co. K
- Innbinding
- Paperback
- Språk
- Engelsk
- Sider
- 80
- ISBN
- 9783642321498
- Utgivelsesår
- 2012
- Format
- 24 x 16 cm
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