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Foremost expert in the international field of legal synaesthesia, Rostam Neuwirth reminds us in this engagingly complex critique of proposed EU regulation in AI systems, that in this age of paradox and oxymora, the mind, with its elaborately interactive sensory intersectionality involving cognition, knowledge, and reality, is a site precariously positioned for manipulation through systems of artificial intelligence that seek to control awareness and perception through subliminal techniques emboldened by irresponsible regulation. Law must protect our foundational freedom as humans to think, to feel, and engage with thoughts, feelings, and the reality that comes from this chaotic overlap.

Sarah Marusek, University of Hawai‘i Hilo (USA) and author of "Synesthetic Legalities: Sensory Dimensions of Law and Jurisprudence"

Rostam J. Neuwirth’s book on the subliminal effects of AI is both original and timely. It is original because Neuwirth combines discourses from the fields of vulnerability theory, AI and neuroscience in a unique manner. The book is timely because the earlier one understands AI’s subliminal effects, the higher is the chance that we can avoid that the concept of ‘private thought’ becomes an oxymoron. Neuwirth’s latest book is thus essential reading for anyone committed to the protection of human dignity and human autonomy in the digital realm.

Valentin Jeutner, Lund University (Sweden) and author of "Irresolvable Norm Conflicts in International Law: The Concept of a Legal Dilemma"

The global challenges of the XXI century spur humans to deal with Complex Systems. In my book, entitled "Untangling Complex Systems: A Grand Challenge for Science", I show that Artificial Intelligence (AI) turns out to be a valuable tool to tackle Complexity. The development of AI brings humanity to the brink of a fourth technological revolution that will fundamentally alter the way humans live, work, and conceive themselves. There are intelligent machines that "assist", others that "augment" humans, and finally others that are "autonomous". These intelligent machines, which interact with humans, help face complex scenarios but raise ethical questions. The brilliant and farsighted Neuwirth’s book presents the general context of the future regulation of AI. It specifically addresses the regulatory challenges related to the planned prohibition of "the use of an AI system that deploys subliminal techniques beyond a person’s consciousness". Through a transdisciplinary examination of AI's legal, technological, linguistic and cognitive aspects, Neuwirth legitimately concludes that control of the mind should remain the personal domain of every human and the term "private thought" should not become an oxymoron. Neuwirth’s book is a "must-read" for anyone who wants to know more about the regulation of subliminal AI systems.

Pier Luigi Gentili, Department of Chemistry, Biology and Biotechnology, University of Perugia (Italy)

A highly important and timely discussion of the concept of subliminal manipulation at a time when the EU prepares to be one of the first major regulators of artificial intelligence. It is crucial that more experts like Professor Neuwirth contribute to the topic of reducing the risks of AI manipulation.

Risto Uuk, Policy Researcher, Future of Life Institute (FLI)

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