The lean startup
how today's entrepreneurs use continuous innovation to create radically successful businesses
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. Les mer
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Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively.
Detaljer
- Forlag
- Currency
- Innbinding
- Paperback
- Språk
- Engelsk
- Sider
- 336
- ISBN
- 9781524762407
- Utgave
- 1. utg.
- Utgivelsesår
- 2018
- Format
- 21 x 14 cm
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