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The Evolution of U.S. Trade Intermediaries

The Changing International Environment

This book fills a gap in our knowledge of the practice of international marketing. The functions provided by international trade intermediaries (ITIs), on behalf of manufacturers unable or unwilling to assume them has been studied before. Les mer
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Vår pris: 810,-

(Innbundet) Fri frakt!
Leveringstid: Sendes innen 21 dager
På grunn av Brexit-tilpasninger og tiltak for å begrense covid-19 kan det dessverre oppstå forsinket levering.

Om boka

This book fills a gap in our knowledge of the practice of international marketing. The functions provided by international trade intermediaries (ITIs), on behalf of manufacturers unable or unwilling to assume them has been studied before. However, their evolution in the context of the challenging international environment, which is traced and analyzed here by Anne C. Perry, has not been previously addressed. New empirical data on ITIs and their survival strategies is reported, and a conceptual model of their evolution based on organization, marketing, and international-business theories is developed. This model represents a first major step toward a theory of international trade intermediation in the United States.



First, Perry introduces (1) the evolutionary model, which guided the field study of ITIs and formed the basis of the questionnaire and (2) a comprehensive conceptual framework that considers ITIs in terms of actors, their environment, their processes (activities), their structure (organization), and their function (contribution). The new business environment, its effects on ITIs, and their strategic adaptations are analyzed next. Changes in the products carried, the markets served, and the services provided by ITIs are investigated--while challenges to the U.S. industry of international trade intermediation are assessed. Successful and unsuccessful ITI strategies are contrasted to draw concrete implications for practitioners. Further implications for policymakers and researchers are also discussed.

Fakta

Innholdsfortegnelse

New Environmental Challenges for U.S. International Trade Intermediaries Background A New Model of the Evolution of U.S. International Trade Intermediaries Field Findings: The New Business Environment of U.S. International Trade Intermediaries Field Findings: The Evolution of U.S. International Trade Intermediaries Major Findings and Implications Appendices Bibliography Index

Om forfatteren

Traces and analyzes the evolution of U.S. international trade intermediaries (ITIs) who perform a variety of functions essential to international trade on behalf of manufacturers unable or unwilling to assume them.ANNE C. PERRY is Associate Professor of International Business at The American University in Washington, D.C. Her major research interests are in the areas of international trade and service multinationals. Her articles have been published in the Journal of International Business Studies, Journal of Global Marketing, The European Journal of Marketing, and the International Marketing Review.