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The Color of Love

A Story of a Mixed-Race Jewish Girl

Winner of the 2020 Midwest Book Award in Autobiography/Memoir, The Color of Love is an unforgettable memoir about a mixed-race Jewish woman who, after fifteen years of estrangement from her racist great-aunt, helps bring her home when Alzheimer's strikes. Les mer
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(Paperback)
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Vår pris: 175,-

(Paperback)
Leveringstid: Sendes innen 7 virkedager
På grunn av Brexit-tilpasninger og tiltak for å begrense covid-19 kan det dessverre oppstå forsinket levering

Om boka

Winner of the 2020 Midwest Book Award in Autobiography/Memoir, The Color of Love is an unforgettable memoir about a mixed-race Jewish woman who, after fifteen years of estrangement from her racist great-aunt, helps bring her home when Alzheimer's strikes.



In 1970, three-day-old Marra B. Gad was adopted by a white Jewish family in Chicago. For her parents, it was love at first sight-but they quickly realized the world wasn't ready for a family like theirs.



Marra's biological mother was unwed, white, and Jewish, and her biological father was black. While still a child, Marra came to realize that she was "a mixed-race, Jewish unicorn." In black spaces, she was not "black enough" or told that it was OK to be Christian or Muslim, but not Jewish. In Jewish spaces, she was mistaken for the help, asked to leave, or worse. Even in her own extended family, racism bubbled to the surface.



Marra's family cut out those relatives who could not tolerate the color of her skin-including her once beloved, glamorous, worldly Great-Aunt Nette. After they had been estranged for fifteen years, Marra discovers that Nette has Alzheimer's, and that only she is in a position to get Nette back to the only family she has left. Instead of revenge, Marra chooses love, and watches as the disease erases her aunt's racism, making space for a relationship that was never possible before.



The Color of Love explores the idea of yerusha, which means "inheritance" in Yiddish. At turns heart-wrenching and heartwarming, this is a story about what you inherit from your family-identity, disease, melanin, hate, and most powerful of all, love. With honesty, insight, and warmth, Marra B. Gad has written an inspirational, moving chronicle proving that when all else is stripped away, love is where we return, and love is always our greatest inheritance.

Marketing:


Prepublication consumer outreach and review push
Excerpt on Edelweiss
ARCs five months in advance
Reading-group guide online
Extensive bookseller outreach campaign
Cross-promotional outreach opportunities with Jewish, African American, and Alzheimer's associations and advocacy groups
Promotion to the Jewish Book Council
Consumer ads


Publicity:


Select author events in Chicago, Los Angeles, and New York
National radio and television campaign, including NPR
National print and online media campaign targeting women's magazines, national review coverage, Jewish publications and sites, and African American-interest publications and sites
Local (Chicago and Los Angeles) media campaigns, including radio, television, print, and online

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