«Eagleman engagingly sums up recent discoveries about the unconscious processes that dominate our mental life. . . . [He] is the kind of guy who really does make being a neuroscientist look like fun»

* New York Times *

«He has a gift for communicating complicated ideas in an accessible and friendly way - Brian Cox with an American accent»

* Seven, Sunday Telegraph *

«Eagleman has a talent for testing the untestable, for taking seemingly sophomoric notions and using them to nail down the slippery stuff of consciousness»

* The New York Times *

«Appealing and persuasive»

* Wall Street Journal *

«Your mind is an elaborate trick, and mastermind David Eagleman explains how the trick works with great lucidity and amazement. Your mind will thank you»

* Wired *

«The Malcolm Gladwell of brain science»

* Independent *

«***** I was completely immersed. Eagleman writes well and has brought together great stories from the wild shores of neuroresearch, taking a field that is enormously complex and creating a clear path through it... A book that will stay with you»

Michael Mosley, author of THE FAST DIET, * BBC Focus *

«[An] entertaining and truly brainy front-line report from the neuroscience labs... I guarantee it'll change the way you think of yourself»

* Mail on Sunday *

«Incognito is a fascinating book that will not so much turn your mind upside down as flip it right-side up. You'll never hear the phase "You don't know what you're doing!" in the same way again»

* Time Out *

«Breezy, fun, optimistic and full of the latest research»

* The Sunday Times *

«Original and provocative... A smart, captivating book that will give you a prefrontal workout»

* Nature *

«A shining example of lucid and easy-to-grasp science writing»

* Independent on Sunday *

«A fun read by a smart person for smart people... It will attract a new generation to ponder their inner workings»

* New Scientist *

«A dream to read... I couldn't resist telling people about a couple of things I read here»

Brian Clegg, * Popular Science *

«Witty, bright, sharp and unexpected... as surprising a book as I've read for years. Every story is a new Heaven»

Brian Eno

«Eagleman provides an excellent overview of the workings of our most vital organ»

Ian Critchley, * Sunday Times *

«Contains startling revelations. . . beginning with the awesome and shadowy power of the subconscious»

* The Times *

«A bold argument, and perhaps just the beginning of the debate»

* Sunday Herald *

«Eagleman's style is accessible and easily understood»

* Press Association *

«You will learn a great deal that is fascinating from Incognito»

* Guardian *

«A popularizer of impressive gusto . . . [Eagleman] aims, grandly, to do for the study of the mind what Copernicus did for the study of the stars. . . Incognito proposes a grand new account of the relationship between consciousness and the brain. It is full of dazzling ideas, as it is chockablock with facts and instances»

* New York Observer *

«A fascinating and engaging look at the nature of consciousness... Eagleman brings a concise prose style, historical research and the latest scientific thinking to a book that will have you re-examining the nature of personality and identity»

* Big Issue *

«Lyrical, unpretentious, always compelling»

* Sunday Telegraph *

«Eagleman explains scientific ideas with exemplary clarity»

* Spectator *