Public speaking matters. Being able to speak confidently in front of an audience helps you succeed in school, at work, and in your community. I look forward to helping your voice be heard. - Kory Floyd, Author Author, Kory Floyd, presents a balance of theory and application in the third edition of Public Speaking Matters providing opportunities for students to put into practice what they just read. Public Speaking Matters teaches students that adapting to the context of the speechincluding the cultural backgrounds of their listeners, the ethical challenges of informing and persuading, and ever-changing technologyis crucial to public speaking success. With Connect for Public Speaking, students will have access to a suite of assessments and presentation tools. Students will learn the essential skills of speech crafting, delivery, and media proficiency required to help them become successful and confident speakers in the classroom, the community, and the workplace.