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Communication Strategy Handbook
Toolkit for Creating a Winning Strategy
"If you’re ready to flip your thinking and streamline your strategic planning choices, this book is for you. I highly recommend it."—Sarah Hall, 2018 President of the UK Chartered Institute of Public Relations, founder of #FutureProof and a PR and marketing agency owner
Developing effective strategies can put you on the path to becoming a trusted advisor and a valued employee. The Communication Strategy Framework that is introduced in this handbook has been designed to help professionals make targeted choices toward strategic communication. Les mer
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Developing effective strategies can put you on the path to becoming a trusted advisor and a valued employee. The Communication Strategy Framework that is introduced in this handbook has been designed to help professionals make targeted choices toward strategic communication.
Detaljer
- Forlag
- Peter Lang Publishing Inc
- Innbinding
- Innbundet
- Språk
- Engelsk
- Sider
- 174
- ISBN
- 9781433154836
- Utgivelsesår
- 2019
- Format
- 25 x 18 cm
Anmeldelser
"If you’re ready to flip your thinking and streamline your strategic planning choices, this book is for you. I highly recommend it."—Sarah Hall, 2018 President of the UK Chartered Institute of Public Relations, founder of #FutureProof and a PR and marketing agency owner
"The Communication Strategy Framework is a management tool that deserves attention by practitioners and academics alike. It helps to develop communication programs in today’s agile environments."—Prof. dr. Ansgar Zerfass, University Leipzig, Germany
"The time is ripe for an academically secure and constructive practical communication framework during strategic judgment."—Prof. dr. Ronél Rensburg, University of Pretoria, South Africa
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