Beyond Princess Culture: Gender and Children's Marketing explores the impact of a post-princess space, examining potential
agency and empowerment in the products' users while acknowledging that at least some alternatives continue to perpetuate components
of the rigidly gender-coded princess culture. This book collectively critiques the commodification of the post-princess child
consumer through analysis of historical and contemporary toys, video games, clothing, websites, and other popular culture
phenomena. Guided by theories from feminist and gender studies, Beyond Princess Culture demonstrates how the marketing of
children's products has and continues to perpetuate and challenge hegemonic notions of gender, race, ethnicity, ability, and
other positions of intersectionality, as situated in the social, economic, and historical contexts.