Restoring the Soul of Business
The hidden key to successful transformation in any organization lies between human intuition and data-driven insights.Named by Time as a top five marketing innovator, Rishad Tobaccowala draws on research and interviews, as well as over three decades of experience as a business and thought leader, to describe how digilog companiesones where digital tools and analog people are integrated expertlydevelop a hybrid consciousness and learn to be proactive when they see warning signs that human traits are being subordinated to technology and data only decisions. Les mer
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Detaljer
- Forlag
- HarperCollins Leadership
- Språk
- Engelsk
- Sider
- 256
- ISBN
- 9781400210664
- Utgivelsesår
- 2020