The Customer-Driven Culture: A Microsoft Story
Six Proven Strategies to Hack your Culture and Develop a Learning Focused Organization
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To meet today's challenges, companies need to do more than build processes for customer-driven products. They need to create a customer-driven culture.
With the help of his friend and mentor Monty Hammontree, Travis Lowdermilk takes readers through the cultural transformation of the Developer Division at Microsoft. This book shows readers how to "hack" their culture and reduce the distance between them and their customers' needs. It's a uniquely personal story that's told amidst a cultural revolution at one of the largest software companies in the world.
This story acts as your guide. You'll learn how to:
Establish a Common Language: Help employees change their thinking and actions
Build Bridges, Not Walls: Treat product building as a team sport
Encourage Learning Versus Knowing: Help your team understand their customers
Build Leaders That Build Your Culture: Showcase star employees to inspire others
Meet Teams Where They Are: Make it easy for teams to to adopt vital behavior changes
Make Data Relatable: Move beyond numbers and focus on empathizing with customers