Body, Space, and Performance
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Connecting viewers - and consumers - on an immersive level, the fashion world has begun to appropriate installation methods traditionally associated with displays of experimental art, transcending the runway system and its constraints. This book turns to the designers who have pioneered fashion installations, such as Aitor Throup, Muccia Prada, Walter Van Beirendonck and Hussein Chalayan among others, and also looks back to the early influential fashion displays by designers such as Worth and Poiret to provide historical context.
Divided into three parts, and covering a variety of installations from Vivienne Westwood's fashioned `concept' stores to Gareth Pugh's immersive films, this ground-breaking book positions the designer as the curator and exhibition-maker and offers the first focused study of the pertinent concept of fashion installation.
List of Illustrations
Introduction: Installing Fashion
1: Body: Mise en Scene
2: Fashion (Almost) Without Bodies
3: Body-in-Space and the Gesamtkunstwerk
Conclusion: Fashion is a (Dis)Embodied Practice, or the Persistence of Perfume
A concise critical examination of the new phenomenon of presenting fashion through installations, ranging from interactive performances and experimental runway shows to curated museum exhibitions