For the first time in book form, "B2B Customer Insight: The Proven Path to Growth," will reveal how customer insight surveys
tailored to B2B relationships generate significant strategic data; data that, when properly applied, enables company management
to expand their share of existing markets as well as successfully penetrate new ones. When these surveys are regularly conducted
and implemented, they lead to increased long-term profits and sustainable growth. This book will appeal to virtually anyone
wanting to learn about the hidden dynamics of B2B transactions, and how to make those dynamics work in a supplier's favor
in their customer relationships and overall business development. In my 20 years of consulting with large manufacturing companies
in a variety of industries, I've been able to develop a tested and proven customer insight methodology that I will share for
the first time in this book. Utilizing real-life case studies with clients who have agreed to participate in this project,
I will also discuss how this research process should never stop with the numbers. Instead, it should provide practical and
impactful solutions to specific business dilemmas.
The advantage of offering actual case studies of companies who successfully
made significant changes (of course based on our PMG customer insight surveys) will also differentiate us from other B2B business
books that lack hard, fact-based guidance as well as multiple examples of genuine and significant application.