"By offering [a] new approach to the constructions of identity, to the roles of gender, sexuality and celebrity in the Edo period, Davis here makes a significant contribution to the field in showing us the constructed nature of the spectacle of beauty . . . her publishers have done her proud. Reaktion Books are always beautifully designed and this one, with its full-color illustrations from all the Utamaro series, its art paper and its elegant binding is one of the best."-- "Japan Times, on the previous edition" "Handsomely produced and copiously illustrated. . . . Davis has written a book that skillfully synthesizes a broad range of historical, cultural and artistic data that underscore the degree to which the conventional understanding of the floating world artist is an illusion constructed with the collusion of the viewer. General reader and scholars alike will appreciate her careful analyses of the multi-layered visual and verbal meanings of Utamaro's most familiar print series."-- "Print Quarterly, on the previous edition" "This beautifully illustrated volume presents an engaging argument which will be of interest to a readership with prior knowledge of Edo art history."-- "Art Book, on the previous edition" "Davis provides a succinct and credible overview of Utamaro's career, one devoid of the romanticized drama found in most treatments of this artist . . . Drawing on the research of Edo culture specialists, Davis treats the reader to a series of interesting and informative essays on such topics as the publishing industry, the Tenmei-era gesaku community, the history of the Yoshiwara and its protocols, the pseudoscience of physiognomy, and the Kansei reforms."-- "Monumenta Nipponica, on the previous edition" "Utamaro and the Spectacle of Beauty makes a significant contribution to the field of ukiyo-e studies by aptly showing that past readings of Utamaro as one au fait with the life of women has limited our understanding of the complexity of social factors that led to such a construct. By approaching her reading of the Utamaro style as the concept of a publishing industry geared to catering to the needs of the market, Davis opens up a broader reading of his work that reveals much about cultural and societal attitudes, particularly those related to the perception of women in the male-dominated Edo society."-- "Japanese Studies, on the previous edition"