How to Apologise for Killing a Cat
Rhetoric and the Art of Persuasion
«‘Most books on persuasion teach the few how to sway the many. With wit and vim, Guy has given us something else: an X-ray into the tactics of those trying to change our minds and behaviour – clarity that can help us see through charlatans and make more informed decisions.
‘In sharing his great respect for timeless speech strategies, Guy also shows why, despite its reputation, “rhetoric” doesn’t have to be a dirty word.’
– Stephen Krupin, former speechwriter for Barack Obama»
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Detaljer
- Forlag
- Canbury Press
- Innbinding
- Innbundet
- Språk
- Engelsk
- Sider
- 256
- ISBN
- 9781912454709
- Utgivelsesår
- 2022
- Format
- 20 x 13 cm
Anmeldelser
«‘Most books on persuasion teach the few how to sway the many. With wit and vim, Guy has given us something else: an X-ray into the tactics of those trying to change our minds and behaviour – clarity that can help us see through charlatans and make more informed decisions.
‘In sharing his great respect for timeless speech strategies, Guy also shows why, despite its reputation, “rhetoric” doesn’t have to be a dirty word.’
– Stephen Krupin, former speechwriter for Barack Obama»
«‘Most books on persuasion teach the few how to sway the many. With wit and vim, Guy has given us something else: an X-ray into the tactics of those trying to change our minds and behaviour – clarity that can help us see through charlatans and make more informed decisions.
‘In sharing his great respect for timeless speech strategies, Guy also shows why, despite its reputation, “rhetoric” doesn’t have to be a dirty word.’
– Stephen Krupin, former speechwriter for Barack Obama»