Global Strategy
The world�s best-selling global business strategy text, Peng's GLOBAL STRATEGY, 5E uses a reader-friendly approach to help you master principles of strategic management from a truly global perspective. Les mer
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The world�s best-selling global business strategy text, Peng's GLOBAL STRATEGY, 5E uses a reader-friendly approach to help you master principles of strategic management from a truly global perspective. This edition emphasizes strategy around the globe using evidence-driven explanations with the latest research. A conversational style emphasizes the story behind the stories, while encouraging discussion. Timely debates address strategic issues, such as globalization versus de-globalization, offshoring versus non-offshoring and social media freedom of speech versus censorship. You also examine building an antitrust case against Big Tech and reducing income inequality via corporate social responsibility (CSR). Lively strategy-in-action boxes and numerous cases -- including brief, to-the-point integrative cases written with today�s time-starved students in mind -- present current topics in every chapter.
Detaljer
- Forlag
- South-Western College Publishing
- Innbinding
- Paperback
- Språk
- Engelsk
- ISBN
- 9780357512364
- Utgave
- 5. utg.
- Utgivelsesår
- 2021
- Format
- 28 x 22 cm
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