Sensory Marketing
An Introduction
Authored by Bertil Hulten, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Les mer
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Authored by Bertil Hulten, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer's chance of return, and brand loyalty for the future.
* Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience.
* The author is one of the most published professors in the field, sharing exclusive expertise and experience.
* The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.
* Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience.
* The author is one of the most published professors in the field, sharing exclusive expertise and experience.
* The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.
Detaljer
- Forlag
- Sage Publications Ltd
- Innbinding
- Innbundet
- Språk
- Engelsk
- Sider
- 240
- ISBN
- 9781526423245
- Utgivelsesår
- 2020
- Format
- 24 x 17 cm