«This new edition of Mass Communications and Media Studies: An Introduction gives students an excellent overview of the various industries, technological forms, and social expressions that comprise this vast field. With clear and lively writing, author Peyton Paxson defines media terms succinctly and provides many apt and memorable examples. As a marketing and consumption historian, I particularly like the historical accounts featured in several chapters. Yet, the book is also quite timely including discussions of fake news, trolling, cybersquatting, crowd sourcing and funding, and revenge porn and sexting. As a teacher of international business, I welcome the many brief “global perspectives” sections and the final chapter on the interface between globalization and mass communications. For students, the book discusses potential careers and raises good end of chapter questions for critical thinking and discussion.»

Terrence H. Witkowski, Professor of Marketing and Director, International Business Program, California State University, Lo

«The short and pointed approach to the chapter structure was excellent, and I liked the organization of the book .I am very happy that I found this text, and I am glad that such a basic yet broad introductory text is available. The book fills a unique position in the market; it is the only intro-level communication textbook that I have seen that is affordable, short and to the point, and approachable, even for students who do not have any formal training in (or knowledge of) communication or media studies.»

Ryan Eanes, Assistant Professor of Business Management and Director of Minor in Marketing, Washingto