«This is a rare text tightly focused on quantitative research in the communication discipline (as opposed to another social science or social science more generally). One of the most compelling features is that is includes its own communication-based original data set for students to practice working with and analyzing data. - Jo Anna Grant, California State University, San Bernadino»

«This book provides students of quantitative research a thorough look at the complex issues that influence the social scientific research process. - Laura Umphrey, North Arizona University»

«The book is very readable and accessible. The examples and sidebars are colorful and keep things interesting. - Adam Thrasher, University of Houston»