Digital Branding
"Worthy of a spot on your desk if you're passionate about delivering results through digital channels. A practical yet strategically minded guide - I highly recommend."
Tim Ruthven, Director of Marketing and Communications at Imperial College Business School
Every decision and action you make contributes to your brand, so it makes sense that everything you do digitally also contributes to your digital brand. Use this bestselling guide to strengthen your brand's online presence and explore core marketing avenues. Les mer
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Digital Branding is ideal for any marketer or brand strategist to enhance their brand's online presence, and provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. Written by a respected CIM fellow, course leader and industry thought leader, it examines core marketing areas such as content marketing, social media, search engine optimization and web analytics.
Digital Branding delivers a robust framework for brand planning, identity, channel selection and measuring the effectiveness of campaign and includes lessons from Heineken, Cadbury, and Pepsi. Now fully updated, this third edition features new sections on brand authenticity, ethics and meaning as well as updates on social media regulations and new social media platforms such as TikTok.
Detaljer
- Forlag
- Kogan Page Ltd
- Innbinding
- Innbundet
- Språk
- Engelsk
- Sider
- 232
- ISBN
- 9781398603202
- Utgave
- 3. utg.
- Utgivelsesår
- 2022
- Format
- 24 x 16 cm
Anmeldelser
"Worthy of a spot on your desk if you're passionate about delivering results through digital channels. A practical yet strategically minded guide - I highly recommend."
Tim Ruthven, Director of Marketing and Communications at Imperial College Business School
"The definitive hands-on guide to digital tactics and strategy."
Ciaran Rogers, Host of the Digital Marketing Podcast
"In the fast-paced world of digital media, every marketer needs a bible - I can't recommend it enough."
Gemma Butler, Marketing Director, Chartered Institute of Marketing