"This handbook is an essential, engaging yet incredibly practical read for marketers and talent, to fully understand Influencer Marketing. It will surely be recognized as a key tool in the maturation of the industry of influence in years to come."

Davnet Doran, Head of Brand PR, Britvic

"This book is a fantastic resource for anyone involved in the Influencer Marketing industry. It brings together brilliantly the leading experts in the sector who share their views on the current and future trends."

Andrew Canter, Global CEO, Branded Content Marketing Association (BCMA)

"Great to finally find a book that brings together so many different elements of the influencer marketing profession and tackles key issues such as strategy, authenticity, and compliance."

Rupa Shah, Director, Hashtag Ad Consulting

"If you want a solid foundation in influencer marketing, you should definitely read this remarkable book. It will give you an organized system of actionable knowledge and a complex view from different angles."

Nick Baklanov, Marketing specialist, HypeAuditor

"Gordon leaves no stone unturned in his assessment of our industry. Perhaps one of the few texts currently available to thoroughly investigate Influencer Marketing in its many forms and bring together the views of those forging its future."

Craig Knox, Head of Talent and Influencer Marketing, The Corner

"A comprehensive introduction to the world of influencer marketing. It removes the mystery from this industry and shows how you can get the best return on your investment."

John Adams, Award-winning Dad Blogger

"A must-read if you want to get a global influencer marketing outlook, that provides theory that is easy to read, understand and apply!"

Maria Rodriguez, Communications and Marketing Director, Open Influence

"This is a timely addition to the influencer landscape to help those working in this dynamic and fast-moving industry and is a must-read for marketing agencies, content creators, and organisations large and small."

Elle Linton, Top Fitness Blogger

"This book is a great exploration of makes influencer marketing such an effective business marketing tool definitely worth a read to anyone considering the utilisation of social media in their future marketing strategy."

Louise Simpson, Blogger @beautifully_defected

"The business of influencer marketing is probably the most misunderstood of marketing practices. Gordon has managed to distil the practice into a simple to understand book that outlines what can sometimes seem the contradictory approaches needed to execute truly effective influencer marketing depending on the platforms, industries and needs of brands. I highly recommend it for anyone starting in the industry or those looking to expand their understanding and step outside their comfort zone."

Dudley Neville Spencer, strategy consultant, Virtual Digital Agency

"An essential read for anyone involved in, or considering, influencer marketing."

William Bonaddio, Social Media Marketer and International Keynote Speaker

"A well-researched primer for anyone who wants to build their influencer marketing knowledge from the ground up. By digging into the research and supplying interviews with the experts, this book will help you avoid common mistakes in influencer marketing while leveraging the best practices. It is definitely worth your time."

Jim Tobin, President and Founder, Carusele, and author of Social Media is a Cocktail Party and Earn

"Absolutely jam-packed full of incredibly useful information that (finally) feels like it is all in one place. A must-read for all in the industry, no matter your level."

Sophie Crowther, Head of Influencer Talent, Brave Bison

"This is an essential read for everyone involved in the space or considering getting involved - not only as an introduction, but as an ongoing reference into the world of influencer marketing. Well done on a fantastic book."

Pieter Groenewald, Divisional CEO, Nfinity