Print and online features and reviews especially timely during election coverage. Option to feature spreads or slideshow elements from the book. Planned media targets include newsy publications such as the New York Times and Wall Street Journal, general interest such as the Atlantic and the New Yorker, political sites such as Politico and FiveThirtyEight, pop culture interested in book's timely hook and bright, visual graphics, such as BuzzFeed, and art and graphic designs sites and journals. Book is nonpartisan and expected coverage includes both right- and left- wing media.

Targeted digital advertising with SEO keywords to reach consumers whose interest in knowing more about prior elections is piqued by the November 2020 election. Search terms to include ones related to campaign slogans and campaign logo designs, presidents and presidential elections, and more.

Trade media outreach: Pitch for coverage by Publisher's Weekly, Kirkus, Library Journal, ALA Booklist, and Shelf Awareness.