This volume examines how far agribusiness corporations are responding to the opportunities and pressures resulting from emerging environmental awareness. In particular, in what ways are they changing their R & D and business practices in order to develop new environmentally oriented products, services and methods of production? These questions are explored through investigations of particular biotech and agribusiness companies -- including Monsanto, Ciba Geigy, Dole, and Chiquita -- and their behaviour in situations as diverse as California, Europe, Australia, Brazil, and Central America.The book explains why some corporations are successful in introducing environmentally friendly innovations, and others are not. The result is a sophisticated and critical analysis of business practices and regulatory systems in the agro-food sector.