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“Negotiation is a critical part of the entrepreneurial process. Entrepreneurs are always negotiating with others, from suppliers and customers to regulators and employees. Yet, few entrepreneurship books discuss negotiation, and almost no book focuses entirely on this topic. I am therefore very pleased to see Vimal Babu and Robert Hisrich address this gap with their book Negotiation for Entrepreneurship. I am confident this book will be well-received by students and practitioners interested in learning about negotiation for entrepreneurs” — Vishal K. Gupta, Professor, The University of Alabama, author of Small Business: Creating Value through Entrepreneurship and Great Minds in Entrepreneurship Research.

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“A unique and fascinating textbook on negotiations for entrepreneurs, with sensitivity to the personal skills, gender, and resources of the entrepreneur, venture phase, cultural context, and stakeholder type. Opens the mind to the lens of negotiation while navigating entrepreneurship challenges. Must for realizing the wealth creation dream” — Vipin Gupta, Professor & Co-Director, Center for Global Management, The Jack H. Brown College, Business and Public Administration, California State University, San Bernardino.

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